It's the same form of latent homophobia that drives buddy or teen comedies, from the American Pie film series to anything James Franco and Seth Rogen do for attention, including remaking Kanye's ' Bound 2' music video.īecause the video hinges on the cultural sentiment of internalized homophobia to draw views, the well-intentioned message gets lost in the mix. That's the problem with this video: Part of the shock and appeal of this video, and a large reason why it was produced, was to play upon cultural homophobia in America - where, unlike in many European cultures, it is not common for two male friends to hold hands or affectionately peck each other on the cheek or lips. Most guys expressed indifference - 'I don't think it's going to be that crazy, to be honest' - which could be either a sign of liberal tolerance of same-sex intimacy between two men, or it could be a masculine expression of 'playing it cool' so to not expose one's homosexual panic about kissing another man. Before kissing, all the bros explain their feelings about the imminent kiss.